PPC advertising is an effective medium to attract high quality prospects in an affordable manner. However, managing PPC campaigns requires a rigorous and strategic approach or else you could end up wasting ad budget and not get the best ROI you were hoping for. Here are some ways a PPC management agency in Birmingham successfully manages PPC accounts.
Focused Granular Approach
A good PPC management agency in Birmingham understands that the first month of running a PPC account is all about testing the market and collecting valuable data to determine the best long-term advertising strategy. Starting out with a broad approach, PPC management professionals aim for greater granularity in subsequent months – granularity with regard to account structure, campaigns, keywords, ad groups, ads and landing pages to get great results.
Close Monitoring of Keywords
Successful PPC management involves targeting keywords that are likely to bring in paying customers. As data starts coming in, a PPC management agency in Birmingham closely monitors search query reports to identify new long-tail keyword opportunities as well as money wasting keywords. Using information mined from search query reports, PPC management experts refine keyword lists and incorporate negative keywords -these steps can result in up to 50% cost savings. Refining keyword lists to focus on highly relevant keywords will also improve conversion rates.
Ad Copy Optimization
Another area that a PPC management agency in Birmingham focuses on for successful campaign management is the ads themselves. With continuous A/B testing, they find the best performing ads. Running better ads that have keyword-rich headlines, relevant ad copy and a strong call-to-action improves user experience, increases click-through rates and can increase Quality Score resulting in cost savings.
Landing Page Optimization
The landing page is where much of the conversion action takes place. PPC management professionals ensure that a landing page is a specific page designed to provide valuable product/service information and a strong call-to-action. It should also include a convenient form field designed to capture leads. If users do not find a relevant landing page, they will simply bounce and Quality Score will get affected, resulting in increasing costs. With rigorous A/B testing, PPC management professionals make sure landing pages are optimized for the best user experience.
PPC campaigns need to be monitored, maintained and managed for optimizations. To make sure you get best results, partner Birmingham’s premier PPC management agency!
