One of the most effective ways to drive qualified traffic or good-fit customers to your business is through Adwords advertising. Google ads help you boost your website traffic and increase your in-store visits. Google ads can span across different channels and allows you to create and share well-timed ads among your target audience. There are a lot of metrics that go into these ads and hence it becomes easier if you hire an agency to handle it. Here are some pointers to keep in mind while hiring an AdWords agency.
Have a professional certification
A good Google AdWords service in Birmingham or elsewhere would have a Google partners status. This means that the agency is able to demonstrate Google ads skills and expertise. It is also able to meet the Google ad spend requirements and deliver company agency and client revenue growth.
They should be transparent
Transparency is the key. When you work with an agency to manage your AdWords advertising and campaigns, you should know how much you spent on AdWords, how many times your ad appeared and how many times users clicked on your ads. A good agency always provides you with access to metrics such as keywords, clickthrough rates, ad group structures, and more.
Have a clear process
Another advantage of choosing a Google Adwords service in Birmingham or other parts of the UK is that the agency would help you choose the right keywords and create new ads. They would also set the budget across keywords and ad groups, making any changes that may be required for various markets. They would be able to tell you which tests will run and also the metrics or KPI’s that they would use to validate performance.
Optimise for conversions and boost revenue
Hiring a Google Adwords service in Birmingham or elsewhere would not only help you get impressions or clicks, but it would also help convert those clicks to revenue. They would help you improve your placement and timing of ads, set up analytics and reporting to track performance from keywords, etc, and improve your ad campaigns based on the data received from analytics. Thus, you will be able to optimise for conversions and boost revenue.
While clicks on your PPC ads would lead to sales, paid to advert is also equally important to build your brand. Adwords advertising on your own may be difficult. Instead, choose an agency that would guide you and increase your sales and build your brand.
