Google AdWords is a major platform in the digital world of marketing. However, it is important to get things right from the outset in order to avoid any costly mistakes. Here is a quick guide to help you out before you choose a google AdWords service in Birmingham or elsewhere in the UK.

Keyword and audience research

The first step is to understand your consumer’s demands for your products. Before choosing your AdWords advertising, you would need to survey your customers. Find out the uniqueness of your brand and what makes them come back. Brainstorm with your customer service team and other departments and find out how google AdWords can benefit your business. In addition, keeping a check on your competitors would give you a better idea on what keywords might add value to your list.

Keyword match types

Each consumer is different and may not use the same keywords to search for a particular product. Hiring a google AdWords service in Birmingham or elsewhere would help you find different keyword match types that you may require in you campaign. You could either use a broad match, match phrases or use exactly matched phrases. A combination of all these matches are generally used to gain maximum results.

Creating PPC ads

Once you have defined your keywords, the next step is to create your ad copy. Using PPC ads provides more scope for you to communicate with your audience. You could also use ad extensions to highlight offers, benefits or unique selling points to your intended audience.

AdWords bidding

Once your ads are in place, the next step in the AdWords advertising campaign is an auction. An AdWords auction helps you decide the position of your ads based on your keywords and how much you pay for each action. Bidding can be of two types. Automated bidding where rule-based automation is used to deliver maximum value. The second type is manual bidding where you can control your feedbacks and ability to adjust bids based on your performance.

Review and optimising performance

Reviewing the results from google AdWords would help you keep a close eye on your performance and any adjustments that may be required. The four dimensions that you would require to keep a check on include click/impressions, conversion rate, cost-per-click and cost-per-acquisition. This would help your campaign run smoothly and optimise your performance.

There are many ways you can use google AdWords. When choosing a google AdWords service in Birmingham or elsewhere, make sure you know what exactly you are looking for. A well optimised AdWords campaign can work much faster than SEO and can help you gain instant visibility.

The benefits of an SEO company are innumerable. Most of them offer different services, based on what you choose. Before looking for SEO services in Birmingham or elsewhere in the UK, make sure you know what exactly your company is looking for. How would you want to appear on the web? Are you looking to improve the quality of your websites? Make it mobile-friendly or optimise your pages? Here are a few services that you can expect to get from an SEO agency.

Website structure analysis

Although most search engines stress that you need to design your site for users, the truth is that it needs to be designed for the search engines as well. When your website is structured well, it becomes easier for a search engine to pick it up. An SEO specialist in Birmingham or elsewhere in the UK will install better analytics to track where your sales are coming from, thus providing meaningful results for you. They would also look for any bottlenecks that may arise and help provide a better user experience in terms of speed and also better conversion rates.

Content analysis and optimisation

A good SEO service in Birmingham or elsewhere in the UK will always address issues such as poorly targeted keywords, ranking content, duplicate content and missing pages or any other inconsistencies. They would help you structure your website in a better way and place keywords appropriately and also create keyword rich content in a way that attracts traffic to your website. After all, website content is the key to attracting more visitors and converting them to leads.

Optimise code and site structure

Maybe you have a really good website and don’t know what else to do to get the required traffic to your website. All you may require is a slight tweak to kick off. An SEO service in Birmingham would structure your site’s navigation to help the users find exactly what they want. They would clean up your codes and eliminate any errors that are present and add internal links within your sites to enable users to go where you want to take them.

Optimise off-page factors

What happens off your page is equally important. This includes reviews, industry blogs, online directories and more. The more reviews you get, the easier it becomes to rank your website. An SEO specialist in Birmingham will help improve your position in the search results and find and verify directory listings of your business online and more.

Your site should reflect your business. An SEO company can help you become more visible and improve your clientele.

Whether you are a service-based business or an online retailer, there’s something that can turn your campaigns into a profitable and highly beneficial form of marketing. Get in touch with AdWords advertising experts for AdWords and Pay-Per-Click (PPC) to identify how they can help boost your business.

Defining PPC and how it helps your business?

PPC being an abbreviation of pay-per-click, simply refers to the fact that advertisers are charged for clicks on their ads. In other words, the advertiser pays a certain amount of money to the PPC platform every time someone clicks on the Ad and is sent to advertisers’ website. This could be Google AdWords, Facebook Ads, or Bing Ads etc.

Advantages of PPC Advertising

The almost instant visibility and the ability to reach wide audiences is the main advantage of PPC advertising. Pay-per-click marketing also makes it quite easy to understand and see your ROI (Return on Investment). This is due to the clear relation between the amount of money you spend and the number of conversions you get, as well as the fact that keyword data is accessible. Calculating your ROI is made very straightforward (at least in most cases) through PPC.

Overcoming challenges in PPC Advertising

Since people prefer to click on the organic listings, PPC is not without its challenges. For instance, many people ignore paid adverts on Google. Further, something that has had an adverse effect on PPC advertising is the increasing popularity of ‘ad blockers’ in recent times. Your ads will disappear from the results pages as soon as you stop paying for search engine ads. To take advantage of the numerous opportunities that this form of advertising offers and to overcome the challenges of PPC, a holistic approach where pay-per-click and search engine optimisation are used in harmony is usually recommended by experts in Google AdWords services in Birmingham.

What is included in a PPC service?

Since almost every client is unique and has different business goals, each PPC campaign would vary. This is where Google AdWords services in Birmingham come into play. A PPC service includes bid management, ad placement and targeting adjustments, geo-targeting improvements, keyword management, ad copy optimisation and testing, landing page performance review, cost and performance analysis as well as check in calls/meetings. All these activities if well-planned and well-executive can help in increasing ROI and will help you meet your unique business goals.

Local SEO services in Birmingham can be challenging for several businesses. The threat of various ads in the local space and Google’s move from seven to three listings in the local pack has created a fiercely competitive environment for local businesses. If you wish to rank in the top three, your SEO specialist in Birmingham must be 100 percent on point. They need to keep abreast of search engine changes as well as market fluctuations. Here’s a look at the present scenario and what can be done to improve the situation for the better.

Local SEO: the present situation

Local results have come to the rescue of many local businesses in a hotbed of organic search competition. Users looking for local businesses are given an easy way to distinguish local from organic as rankings are relatively straightforward. Ranking factors give every local business a potential shot at attracting customers from the search engines since they have a physical address and proximity to the searcher. However, presently only three businesses are shown in the SERPs (unless users click through to see expanded results). Further, as mentioned earlier, Google has recently reduced the size of the local pack.

Local SEO: Ranking Factors

Annually, results from different surveys are compiled into a comprehensive Local SEO Ranking Factors report. You will get an idea of what to do to improve your local visibility so your products and services are accessible to the market. Although this report may not be actionable on its own, it is a valuable asset to SEO specialists in Birmingham and to small businesses. The skill here is to know how to use this information to rank your business in the local results (localised organic and the local pack). SEO experts will be able to clearly explain what each of these factors means.

Scaling hurdles in local listings

The challenge only gets tougher when ads start to creep into the local results, and there is the ever-looming threat of home service ads eating up standard AdWords text ads and local listings. Local results can also become a fierce battleground similar to the fight between organic and paid listings. To be in the running, you must pay close attention to the fine details since the results can change almost daily. The best way to combat these problems is to enlist the help of professional SEO services in Birmingham.