Whether you are a service-based business or an online retailer, there’s something that can turn your campaigns into a profitable and highly beneficial form of marketing. Get in touch with AdWords advertising experts for AdWords and Pay-Per-Click (PPC) to identify how they can help boost your business.
Defining PPC and how it helps your business?
PPC being an abbreviation of pay-per-click, simply refers to the fact that advertisers are charged for clicks on their ads. In other words, the advertiser pays a certain amount of money to the PPC platform every time someone clicks on the Ad and is sent to advertisers’ website. This could be Google AdWords, Facebook Ads, or Bing Ads etc.
Advantages of PPC Advertising
The almost instant visibility and the ability to reach wide audiences is the main advantage of PPC advertising. Pay-per-click marketing also makes it quite easy to understand and see your ROI (Return on Investment). This is due to the clear relation between the amount of money you spend and the number of conversions you get, as well as the fact that keyword data is accessible. Calculating your ROI is made very straightforward (at least in most cases) through PPC.
Overcoming challenges in PPC Advertising
Since people prefer to click on the organic listings, PPC is not without its challenges. For instance, many people ignore paid adverts on Google. Further, something that has had an adverse effect on PPC advertising is the increasing popularity of ‘ad blockers’ in recent times. Your ads will disappear from the results pages as soon as you stop paying for search engine ads. To take advantage of the numerous opportunities that this form of advertising offers and to overcome the challenges of PPC, a holistic approach where pay-per-click and search engine optimisation are used in harmony is usually recommended by experts in Google AdWords services in Birmingham.
What is included in a PPC service?
Since almost every client is unique and has different business goals, each PPC campaign would vary. This is where Google AdWords services in Birmingham come into play. A PPC service includes bid management, ad placement and targeting adjustments, geo-targeting improvements, keyword management, ad copy optimisation and testing, landing page performance review, cost and performance analysis as well as check in calls/meetings. All these activities if well-planned and well-executive can help in increasing ROI and will help you meet your unique business goals.